Digital Asset Management Software

The digital asset management software system relates to rules and processes used by a company for organizing, editing, storing, securing, and distributing its digital assets. Today, organizations create more digital assets, including images, video files, word documents, PDFs, podcasts, presentations, spreadsheets, and other, than ever before. From its inception, digital asset management or, an abbreviation, DAM technology has been helping organizations from different industries, including manufacturing, healthcare, equipment service, education, and others. The software of digital asset management is very popular and commonly used by organizations as it helps to smooth their processes such as asset management, product management, workflows, marketing tasks, and other routines. Digital asset management or DAM is a solution for effectively storing, organizing, finding, retrieving, distributing, and sharing digital files: photographs, images, music, audio, video, animation, creative files, presentations, documents, and so forth.

Main types of digital asset management software systems

Brand. The brand digital asset management (BAM) software system is a type of DAM software system designed with the purpose to make managing the brand assets (logos, product images, marketing collateral) more reliably and easily.
Production. The production digital asset management (PAM) software system is a specialized DAM software system designed with the purpose to make easier and more effective organizing, storing, controlling, finding, and revision the frequently changing digital media.
Library. The Library digital asset management (LAM) software system is a type of DAM software system designed with the purpose to organize (for example, video and photo archiving) the storing, finding, and retrieval of a large number of infrequently changing digital assets.

A digital asset management software system must have capabilities enabling the secure storing of digital files:

Implementing tiered data protection.
A security model should include multiple rings of defense.
Using physical security such as locks on the server, restricted access, and networking cabinets.
Using logical security such as encryption, authorization, passwords, and authentication.
Running the virus-detection programs.
Access to digital files depends on user permissions.
Knowing every employee who has physical access to the digital files on the fixed and removable devices.
Identifying and correcting the weak links in the data movement processes.
Identifying sensitive data that cannot be protected adequately.
Protecting data from loss while it is moving electronically over the private or public network.

General areas of securing digital files while they were stored, moved, or accessed

	Servers: server and backup security.		Cables: physical security of cabling.
	Applications: controlled access to the database.		Management tools: limit access, passwords, detection alerts.
	Routers and switches: zoning, segmentation, authorization, authentication.

Main benefits of using the digital asset management software

All digital files enabling managing the company's work have a centralized location.
Tools of the digital asset managing system facilitate collaboration among users of the DAM software system and simplify access to critical assets for users with permission.
The central control provided by DAM programs enables eliminating workflow redundancies.
The tools built into the digital asset management software system allow for streamlining and automating workflows.
Integrating a DAM software system with other software used by the organization allows for increasing its efficiency.
Hosting assets by the DAM software system eliminates losing valuable materials and reduces costs on misplaced work.
Using mobile and tablet functionality enables saving time via approving, editing, and distributing digital files when professionals are away from the office.
The DAM software system provides controlled access to the data, so users can only see and use the permitted information about assets.
Providing tracking and reporting by the DAM software system allows managers to analyze and make better decisions.
The DAM software system is indispensable for securing important digital assets.

Digital asset management software gives its users competitive advantages over companies that don't use DAM as part of their strategy. If you want to optimize your digital asset workflows, you need a digital asset management software system that will help to grow your brand(s).

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