Promotion Software Improves Sales Activities
The world where sales staff
- eliminate wasted time on burdensome and cumbersome processes,
- spend most of the work time with new clients,
- quickly identify the most valuable customers,
- grow relationships with present clients,
- can fast identify and diagnose underperforming sectors of the market,
- build effective proposals to meet customers' needs,
- provide efficient advertising campaigns,
- maximize the utilization of the inventory,
- drive forward your business,
- work with business planners to bring the company ahead to success,
- analyze the business situation in seconds
can be real with the powerful promotion software.
Do your sales team spends much time promoting your brand because of:
- Manually creating proposals
- Combining data from discrete systems
- Limited visibility into current inventory
- The uncertainty of sales strategy?
Do you want your sales representatives to be always informed about:
- Pricing exceptions
- Price from the competitive marketplace
- Current inventory levels
- The tendency in the local, national, and international sales?
Promotion software helps with planning, organizing, fulfilling, and controlling all promotional activities.
- Personal selling – the costly form of promotion that consists of face-to-face communication.
- Advertising – a form of promotion that costs less than personal selling as is an impersonal method of communication:
- television advertisement,
- magazines advertisement,
- radio advertisement,
- online advertisement,
- outdoor signage.
- Promotions – short-term marketing activities that provide consumers and retailers with additional incentives to purchase goods and services:
- price deal – a temporal decreasing of the price,
- couponing,
- online couponing,
- loyal reward programs – collecting points for purchases and redeeming them for rewards;
- discounts.
- Direct marketing – communicating with individual target clients:
- telemarketing – contacting customers by phone to offer a product or service;
- direct mail – posting mail to customers with catalogs, intelligent documents, postcards, and other promotions of the company's products and services;
- email marketing – sending e-newsletters, business updates, and promotional emails;
- text marketing – sending SMS with specials offers, links to the website, and others;
- direct selling – selling products and services like homes, offices, cafes, and other not retail outlet places;
- leaflets distribution – an inexpensive way of reaching customers.
- Online marketing – an effective way to attract new customers and build stronger relationships with existing clients: o websites, o social media, o online advertisement.
- Publicity – creating public relations (PR) with the purpose to attract new customers and reinforce the loyalty of existing clients.
- Sampling – giving a sample of consumer products is an effective way of introducing new products to consumers.
This is only a shortlist of marketing techniques that can be used for increasing sales of products and services. Planning, managing, fulfilling, and controlling all of these promotional activities require high time and labor costs.
Companies use different strategies to increase their sales.
Promotion software is a tool that can help to keep all information in one system and manage all processes.
Benefits provided by promotion software:
- Powerful promotion planning and management.
- More clarity, accountability, and control in advertising campaigns.
- Transparency of the promotion investments.
- Tracking advertising investments.
- Monitoring all promotion activities across all agencies.
- Correct measuring the actual business outcomes.
- Comparing actual and planned promotion results.
- Accurate reporting of spending, investments, engagement, conversions, and other key performance indicators (KPI).
EZIBELINE LLC